The Pro-Fit mission is simple

“To provide profitable business solutions to health and fitness operators.”

The Pro-Fit group has one aim: to ensure that their customer base gets the information and training it needs to function competitively in today's fitness market.

Our objectives:

  • To establish your current levels of service to your customers
  • To identify areas within your service that could be upgraded
  • Implement training in the relevant areas
  • Establish the extent to which the training has been successful
  • Remain available to you for service advice
Retention Attention

If we are to successfully retain our members we need to be aware of a number of issues:

  1. The number of clubs in the UK is growing
    (Allegra Strategies 2004)
  2. The number of people considering membership is growing
    (Mori 2002)
  3. The number of people leaving clubs is still perilously close to the number joining
  4. 33% of those leaving do so to join another club
    (FIA 2006)

If we don't take care of the members we have, someone else will. Identifying key areas within your service levels that drive members to stay or go is essential for all fitness facilities.

We know what our members like and dislike (IHRSA & FIA reports). To ensure we can meet and exceed their expectations, we need to identify where we are and develop a strategy for improving areas falling below this level.

Establish protocols for ensuring continuous, consistent and comprehensive member attention and you will exceed your members' expectations — the route to removing the reasons for them leaving in the first place: Retention Attention!