Every day that staff are off work with back pain, bugs and a myriad of other ailments it costs money.
If you could dramatically reduce that cost for the corporate market - how much would it be worth?
Facts:
In 1997/8 over 119 million days were lost due to registered disability caused by back problems.
Palmer et al: Back Pain in Britain
Absence from work cost British business nearly £11 billion in 2001, an average of £426 per
worker.
BUPA/CGI study 2001
Fit employees are more productive, more creative and more competitive....Physical
fitness is an essential part of the best-run companies..
T. Boone Pickens, Chairman of Mesa Petroleum |
Introduce a short time-frame opportunity to the corporate market that can have a
dramatic effect on the stress levels, absenteeism and general healthcare costs of
their workforce.
The difficulty in the current financial climate is convincing a corporate entity of the benefits of subsidising a years membership to your club. It would be far easier to up-sell a 6 week programme! |